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FAQ

What is Influencer Marketing?

Influencer Marketing is an advertising medium that utilises social media personalities to help promote your product/service. Influencers can cover almost any vertical and there’s a fit for every genre of brand.

What are the difficulties

Finding the right influencers for your brand can be a challenge—that’s where we come in. With deep knowledge of the space and strong relationships with trusted creators, we’re here to connect your brand with the right voices. Let’s start the conversation—we’d love to hear from you and help bring your next campaign to life.

Why Influencer Marketing?

As well as being the most preferred medium for marketers in 2020, influencer marketing is the new and effective solution to your marketing needs. Businesses making an approximate $5 for every $1 spent as consumers are far more likely to listen to advice from an influencer.

What makes an Influencer?

An influencer is anyone with a social media presence who can shape opinions, spark conversations, or drive engagement. You might be an influencer without even realizing it. Typically, influencers are grouped into four categories based on their audience size: Nano influencers have under 1,000 followers, Micro influencers range from 1,000 to 100,000, Macro influencers have between 100,000 and 1 million, and Mega influencers have over 1 million followers. Each category brings its own strengths and can be combined to suit the specific needs of your campaign.

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